About Ankooram
Ankooram is a plant store dedicated to bringing nature closer to everyday life. We offer healthy plants and plant-care essentials that are easy to choose and maintain. Our name represents new growth — and we aim to inspire small steps towards a greener lifestyle. With Ankuram, you don’t just buy a plant — you bring home a little piece of nature.
BRANDING
For Ankooram, the branding journey focuses on nurturing a visual identity rooted in nature, growth, and mindful living. The aim is to present Ankooram not just as a plant store, but as a lifestyle brand that encourages people to bring nature closer to their everyday spaces.
Ankooram represents growth, care, and connection. Every product, from houseplants to plant-based accessories, is designed to inspire a deeper bond between humans and nature. The brand communicates a message of nurturing life, cultivating well-being, and adding natural harmony to the spaces we live in.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
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OBJECTIVES
(THE CHALLENGE)
Problem:
People want to bring plants into their lives , but lack of the knowledge and confidence to choose and care for them properly.
Goal:
To build a brand that guides, educates, and inspires customers, making plant selection and care simple, enjoyable, and fulfilling.
Web Design
The Ankooram website is designed with a calm , nature-inspired aesthetic , using soft green tones, subtle textures, and clean typography to reflect the brand’s organic identity. The layout is minimal and spacious, making browsing feel comfortable and uncluttered. Product listings are organized into easy-to-explore plant categories , and a each plant page includes simple care instructions to help users make confident choices . Smooth transitions and gentle visuals create a soothing and welcoming digital experience that matches the brand’s personality.
The Homepage Introduces The Brand With Warm Storytelling, Encouraging Users To Explore How Plants Can Enrich Their Living Spaces. Clear Navigation And Well-Structured Categories Make It Easy For Customers To Find Plants Based On Their Needs — Such As Indoor Plants, Low-Maintenance Picks, Desk-Friendly Greens, Or Air Purifying Collections.
CONCLUSION
The Ankooram Project Successfully Created A Brand That Brings Nature Closer To Everyday Life. By Combining Thoughtful Branding, A User-Friendly Online Presence, And Engaging Visual Experiences, We Established An Identity That Highlights Sustainability, Care, And Accessibility. The Result Is A Platform Where Customers Can Discover Healthy Plants, Learn Proper Plant Care, And Feel Inspired To Incorporate Greenery Into Their Homes.
Ankooram Now Stands As A Trusted And Inviting Name In The Plant Retail Space — A Brand That Inspires Growth, Encourages A Greener Lifestyle, And Makes Bringing Nature Home Both Easy And Enjoyable.
