The Dimple logo is the visual identity of the brand, designed with a modern, clean, and minimalistic approach. It should always be used consistently to maintain brand recognition.
Branding
For DIMPLE, The Branding Journey Was Centered On Building A Modern, Stylish, And Globally Connected Identity That Reflects Elegance, Confidence, And Individuality. The Aim Was To Create A Brand That Not Only Inspires Trust In Fashion-Conscious Individuals But Also Resonates Emotionally With Those Seeking To Express Their Personality, Embrace Trends, And Define Their Unique Style.
Color Palates
The Chosen Color Palette For DIMPLE Is Designed To Reflect Elegance, Modernity, And Versatility In Fashion. Each Shade Has Been Carefully Selected To Build A Timeless Yet Contemporary Identity That Resonates With Individuals Seeking To Express Their Style, Confidence, And Creativity. The Palette Balances Bold Sophistication With Subtle Warmth, Making It Adaptable Across Collections, Campaigns, And Brand Experiences.
Cornflower Blue
HEX: #70A5F2
RGB: 112, 165, 242
CMYK: 54, 32, 0, 5
Light Salmon Pink
HEX: #FCBBAC
RGB: 252, 187, 172
CMYK: 0, 26, 32, 1
Medium Aquamarine
HEX: #61BFBE
RGB: 97, 191, 190
CMYK: 49, 0, 1, 25
OBJECTIVES
(THE CHALLENGE)
Problem:
DIMPLE lacked a strong and cohesive fashion identity, with limited brand presence to truly connect with modern,trend- driven audiences in an ever-evolving industry.
Goal:
To establish a modern, stylish, and globally relevant brand identity that reflects creativity, confidence, and individuality,while inspiring customers to embrace fashion as a bold form of self-expression and lifestyle.
CONCLUSION
The Dimple Project Successfully Redefined The Brand Into A Modern , Elegant , And Trend-Driven Fashion Identity That Reflects Confidence, Creativity, And Contemporary Style. Through Refined Branding, A Visually Immersive Digital Experience, And A Strong Narrative Voice, We Built A Platform Where Fashion Feels Personal, Expressive, And Effortlessly Inspiring.
Today, Dimple Stands As A Bold And Dynamic Name In The Fashion World — A Brand That Celebrates Individuality, Elevates Everyday Style, And Empowers People To Express Themselves With Confidence And Flair.
